Submit App Privacy Details to Apple

Developers must provide app privacy details to Apple. Available via the App Store, these app privacy details help users better understand your app’s privacy practices before they download your app on their Apple device. In App Store Connect, you’ll need to provide information about your app’s privacy practices and privacy details about third-party code integrated into your app. Any app or app update you submit to the App Store must include answers to a privacy questionnaire.

In our experience, the questionnaire takes approximately 15 to 30 minutes to complete. Your legal and development teams will likely need to work together to accurately complete the process. Moreover, collaboration among team members will ensure that your organization obtains the best possible results.

Follow the steps below to complete the app privacy details questionnaire.

Apple Privacy Questionnaire

1. Start by navigating to your app in App Store Connect. Click App Privacy in the left sidebar. 
2. Select Get Started in the center of the page.
3. The questionnaire will then direct you to Apple’s definitions of “Collect” and “Third-party partners” via the Data Collection screen. After reviewing this information, answer the following question: “Do you or your third-party partners collect data from this app?”

• A No response will make for a short questionnaire. However, this answer is rarely accurate. Most apps collect usage data to inform future decisions regarding app enhancements. If the collection is anonymized and not connected to a particular device, session, or user, then “No” may be appropriate.
• A Yes answer will prompt further inquiry into the types of data you and your third-party partners collect.

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2. As mentioned above, A Yes response will require you to provide information on your data collection practices. Apple groups data into the 14 data types below. Be sure to check a box next to each type of data your app collects. Specific requirements for each category may change. Therefore, please consult the form for further information.
   
   • Contact Info
   • Health and Fitness
   • Financial Info
   • Location
   • Sensitive Info (for example, race, ethnicity, sexual orientation, pregnancy, etc.)
   • Contacts
   • User Content (this includes emails or text messages, photos or videos, audio data, gameplay content, customer support, and more)
   • Browsing History
   • Search History
   • Identifiers (specifically, user ID and device ID)
   • Purchases
   • Usage Data (product interaction, advertising data, etc.)
   • Diagnostics
   • Other Data (i.e., any other data types not mentioned)
3. Now that you’ve selected the data types that are captured in your app, you can complete the final round of follow-up questions. You must address the following 6 data usage subcategories:
   • Third-Party Advertising, for example, displaying third-party ads in your app or sharing data with entities that display third-party ads.
   • Developer’s Advertising or Marketing, including the display of first-party ads in your app, marketing communications sent directly to users, or data shared with entities who will display your ads.
   • Analytics, or using data to evaluate user behaviors, including understanding the effectiveness of existing product features, planning new features, or measuring audience size or characteristics.
   • Product Personalization, or customizing what the user sees.
   • App Functionality, including collecting data to authenticate users, enabling features to prevent fraud, and improving scalability and performance (among several others).
   • Other Purposes, meaning any other purpose not listed.

Depending on the types of data that your app collects, you may be answering well over 100 questions in total. Your responses will then help generate a “security nutrition label” for your app. Apple displays this label with your app in its App Store listing. Consequently, this new requirement aims to help users make informed decisions about their data privacy. 

After providing answers to all of the questions in the two stages of the questionnaire, you can finally click the Publish button on the main App Privacy page for your app. By making this selection, you’ve finally completed Apple’s privacy details requirement. You’re now ready to submit your app for review.