Automation Find & Replace Test

At this point in time, over 2 million apps are available in Apple’s App Store (with similar numbers in the Google Play store), but very few have garnered significant revenue. With the proliferation of apps, even the best products need concentrated marketing attention to rise above the noise. Your marketing team has ideally been involved since the beginning, doing market research to identify needs and define objectives. Having a clearly defined value proposition is critical, but what are the key aspects of app marketing? How do you go about getting the word out to your target market? As you would expect, there is no singular answer. The digital marketing age is filled with a myriad of promotional options, and in some ways, there are too many choices. We’ll outline a few key platforms often used in marketing apps, but it’s not likely you’ll want to leverage them all. Knowing your customer base is essential to determining which options will be most effective—and which aren’t worth the time. H2 Website & App Store Description A solid website and app store description are essential components in every strategy. These two locations are prime real estate for YOU to present a clear pitch about your app’s benefits. Maintaining and updating your website on a regular basis could prove beneficial in promoting your business/app. Additionally, plugins from WordPress could help you achieve your ultimate goals and get your site to the next level. To know more (about the above-mentioned plugins), you could take advantage of websites like Wpreset that have great examples of products from WordPress that might help any website achieve high performance. H3 Search Engine Optimization Moreover, most consumers begin the discovery process using a search engine (or the search bar in the app stores), and you want to be there when they’re looking. Understanding how these engines work and crafting your story in a way that enables the engines to understand your benefits are both part of a critical discipline known as search engine optimization (SEO). There are numerous factors that play into SEO, from how your site is written and structured to how often others refer to your expertise. Moz.com offers a great overview in “The Beginner’s Guide to SEO.” H4 Digital Marketing Campaigns These two assets can also be utilized as a resource hub for your other digital marketing efforts. There are some things you can do on your own to drive traffic to your page, like search engine advertising (SEA), hosting a webinar to draw attention, or initiating an email campaign. However, your reach will be limited unless you extend your network and get other people talking about your app as well. To ensure you get the best reach possible, you may wish to use a specialist like South Lakes SEO to devise, implement, and monitor an effective SEO strategy. An informative post on partner sites, blogs, or forums is a great way to spread the word. Your industry research can help identify key influencers, publications, and communities. Find ways to get your app into such users’ hands early and request they share the word about your app if they love it—and tell you if they don’t! H5 Social Platforms Social platforms are also valuable, particularly for consumer-facing apps. They create a sense of community among participants, and, through the multiplying power of friend networks, they can be instrumental in spreading the word about your great new app. This, in turn, impacts traffic to your site, your ranking in search engine results, and ultimately, sales in the app stores. There are an incredible number of social platforms—LinkedIn, Facebook, YouTube, TikTok, and Instagram to name a few. Each has its own strengths, but all require significant effort and content to keep followers engaged. Most people find Instagram the hardest to keep track of because they find it difficult to just use photos to convey their brand, as well as having to post very frequently. Luckily, businesses can now schedule Instagram posts, taking away a lot of the pressure of having to keep up-to-date with posting manually. Before launching into any one medium, take the time to develop a social media strategy that thoughtfully leverages particular platforms to support the promotion of your app. And remember that social media isn’t just what occurs outside of your app, as options like Instagram growth services could always help to make a positive difference, too. With that being said, you may want to consider building social sharing into the fabric of the app itself, encouraging users to brag to others as they accomplish certain goals. H6 Traditional Marketing While digital media offers numerous options for promotion, there are a variety of “unplugged” options as well. Sponsor a booth or a seminar at trade shows, conferences or other relevant events. Host a Meetup in your area. Write a white paper on a topic of industry interest. Enter your app into consideration for any relevant award or contest. And, of course, don’t forget traditional news/media/public relations outlets that speak to your consumer. Most newspapers and magazines have both print and digital versions, and your presence in one often means you get exposure in the other as well. Get a deeper dive into this topic by downloading a copy of our book, InspiringApps: A Business Perspective on Building Mobile Apps. It’s free on our website and available for a small charge in the Apple Book store or on Kindle.

In today’s fast-paced, high-demand digital world, clients expect app development agencies to deliver highly innovative and top-notch solutions—an impossible task without the right people working. Companies that prioritize creating creative workplace cultures are well suited to hire and keep talent that drives productivity, teamwork, and respect.  A company’s culture is critical to its success in the app development industry. This blog post explores how an innovative workplace culture within an app development agency can lead to better solutions and experiences for digital product owners. What is innovative company culture? An innovative company culture is a collaborative environment that encourages out-of-the-box thinking and fosters a spirit of exploration and experimentation. It’s a paradigm that values diversity and inclusion, understanding that unique perspectives are the bedrock of originality and innovation. A supportive company culture: Practices clear communication and mutual respect, creating a space where everyone feels heard and validated. Emphasizes creativity and intellectual curiosity, encouraging employees to challenge norms and create disruptive solutions. Trusts employees, cultivating a landscape where individuals feel safe to express ideas without fear of judgment or ridicule. Shies away from office politics, focusing on collective progress rather than individual agendas. More and more employees are seeking this innovative and empowering company culture. A recent study by Glassdoor found that 77% of job seekers consider company culture before applying for a job, and 56% of employees rank culture as more important than salary. These numbers indicate a shift in the job market, with employees prioritizing personal growth, creativity, and job satisfaction over financial remuneration. This shift changes how companies attract talent and significantly impacts team synergy and client satisfaction. How Company Culture Fuels Innovation Among App Development Employees Consider a high-performing app development team. Behind their success, you’ll often find a vibrant, supportive company culture providing the backbone for their achievements. This culture doesn’t just exist; it actively molds, empowers, and inspires the team in key ways. Employee Longevity & Retention A positive company culture: Fosters employee loyalty. Boosts morale. Reduces turnover rates. Leads to a more dedicated, efficient, and satisfied workforce. This culture is a noteworthy factor in retaining talent and attracting new, competent employees, thereby contributing significantly to an organization’s success and efficiency. At InspiringApps, we prioritize building a workplace culture that inspires creativity and empowers employees to innovate and contribute meaningfully. All these facets of the company culture allow our team to thrive and grow at the company, leading to long tenures. Nearly 40% of our team has worked together for six years or more.  A statement from an InspiringApps team member on our recent anonymous survey illustrates the power of culture to impact retention: “I have never worked with such a talented and supportive group of people. Management is incredibly honest, transparent, and ethical, and if anything, I never want to leave!” Collaboration, Teamwork & Respect Maintaining respect in the workplace and presuming the best of your teammates is essential for any successful company. Errors are usually a result of process problems, not people, and a good company acknowledges that to make room for understanding and learning rather than blame and defensiveness. This approach significantly reduces the negative impacts of office politics on team dynamics, fostering a more supportive and collaborative atmosphere. An environment where each member feels valued, heard, and judgment-free, truly fuels innovation. When people feel safe to think differently, take calculated risks, and push boundaries without fear of retribution, they can contribute to creating innovative products that resonate in the marketplace. InspiringApps values teamwork and collaboration, with employees contributing in good faith and focusing on producing the best work. The absence of politics and the encouragement of mutual respect create a positive atmosphere where everyone’s voice is valued. In another quote from our recent employee survey: “Management finds the best people to hire in every department. Mutual respect is genuine among all team members.” Impact of Positive Company Culture on Clients A vibrant and positive company culture benefits employees and profoundly impacts clients. When employees are motivated and respected and work collaboratively, it translates into their work and service quality. Clients receive exceptional quality products and services, building trust and strengthening relationships. The energy of a positive work environment permeates through every interaction, making clients feel valued and appreciated in a few specific ways. Client Benefits of a Positive, Supportive Culture Good communication with app partners brings clients a significant business advantage. Working with a flexible, positive, and problem-solving-oriented team ensures that client needs are accurately understood, prioritized, and effectively addressed, resulting in tailored solutions that align perfectly with their business goals. This transparent, open, and consistent communication minimizes misunderstandings, reduces project delays, and increases efficiency. It fosters a synergistic relationship in which clients are regularly updated and are part of the decision-making process, thereby nurturing trust and satisfaction. Ultimately, these elements contribute positively to the client’s bottom line, as the more accurately the solution addresses their needs, the greater the return on their investment.  InspiringApps’ style brings these benefits to the forefront. While bringing an outside expert perspective, our honest approach to problem-solving helps propel solutions forward. For example, our client, Fidelity National Financial, commended our collaborative approach: “We appreciate that the InspiringApps team is straightforward and honest. If there’s something we’re doing that doesn’t make sense, or that’s hard, we just have conversations about it. No games, no dancing around it—you just tell us, and we work through it together.” Client Benefits of a Collaborative Culture In many situations, clients who partner with app development companies boasting a robust collaborative culture enjoy amplified project success. Having access to a top-tier talent pool, they are privy to the best and most innovative ideas coming to the fore. This collective talent shares many perspectives, brainstorming ways to approach the project to optimally meet the client’s vision and goals. The collaborative culture ensures that the team is not merely ticking off a task list but engaged in a continuous process of ideation, refinement, and innovation.  At InspiringApps, our culture results in a bespoke solution that encapsulates the client’s unique needs and aspirations, far exceeding a standard, one-size-fits-all product. As a recent InspiringApps client, Good Nutrition Ideas, stated: “Working with the InspiringApps team of designers and developers was an excellent first app experience for us. They were already familiar with accessibility issues in apps and app development, and they continued to learn and deliver on this app directed at people with disabilities. We anticipate working with them again, which is the best recommendation there is!” Supportive Company Culture: A Win for Employees & Clients An innovative workplace culture within an app development agency is vital in creating better solutions and experiences for digital product owners. Creating a supportive work environment emphasizing teamwork, innovation, and respect leads to a highly motivated, engaged, and productive workforce. Moreover, these qualities lay the groundwork for creating a solid foundation for employees’ personal and professional growth, resulting in an overall positive experience both for employees and clients. At InspiringApps, we remain committed to fostering an exceptional workplace culture, driving employee engagement and productivity, and developing innovative solutions. We’re proud that, as a result, we’ve been Certified™ by Great Place to Work®  for three consecutive years. Discover how culture fuels everything we do by viewing our Inspired Employees Make InspiringApps series.